From Worst to First : Behind the Scenes of Continental's Remarkable Comeback

基本信息

Format:Paperback / softback 304 pages

Publisher:John Wiley & Sons Inc

Imprint:John Wiley & Sons Inc

ISBN:9780471356523

Published: 16 Aug 1999

Classifications:USA, Biography: business & industry, Business & management, Aerospace & air transport industries

Readership:General (US: Trade)

Weight:472g

Dimensions:228 x 155 x 22 (mm)

Pub. Country:United States

頁面參數僅供參考，具體以實物為準

書籍簡介

光是這些軼事就值這本書的價錢了…大多數讀者會問，為什麼不是每個人都像大陸航空(Continental Airlines)首席執行官鼓吹的那樣經營企業呢?——《華盛頓郵報》

在一個管理似乎越來越複雜的時代，白求恩的一些方法是清新直接的。——Business Week

《從最壞的到最壞的》講述了白求恩的勝利…他帶領大陸航空公司實現了轉機，這家公司已經成為業界的寵兒。——《亞特蘭大憲法報》

《從最壞的到最壞的》是戈登·白求恩講述的大陸航空公司在他的指揮下扭虧為勝的故事……藍圖已經奏效……《財富》(Fortune)雜誌將大陸航空評為上世紀90年代整體評分提高最多的公司。——《西雅圖郵訊報》

戈登·白求恩從這本書中獲得的全部收入將捐贈給“我們關心信託”，這是一個幫助大陸航空公司員工及其家人度過難關的非盈利組織。

The numerous anecdotes alone are worth the price of the book . . . most readers will find themselves asking why everyone doesn't run a business as preached by the chief executive of Continental Airlines.-The Washington Post Book World

. . . in an age where managing seems increasingly complicated, some of Bethune's pre*ions are refreshingly straightforward.-Business Week

From Worst to First outlines Gordon Bethune's triumphs . . . about the turnaround he's led at Continental, a perennial basket case that's become an industry darling.-The Atlanta Journal-Constitution

From Worst to First is [Gordon Bethune's] story of Continental Airlines' turnaround under his command . . . The blueprint has worked . . . Fortune magazine named Continental the company that has 'raised its overall marks more than any other in the 1990s.'-The Seattle Post-Intelligencer

All of Gordon Bethune's proceeds from this book will be donated to the We Care Trust, a nonprofit organization that assists Continental Airlines' employees and their families in times of need.

目錄

HOW WE CLIMBED FROM WORST TO FIRST.

Is This Any Way to Run an Airline?

The Last Suppers, or Whose Problem Is It?

Fly to Win, or You Can Make a Pizza So Cheap Nobody Wants to Eat It.

Fund the Future, or If There Ain't No Funds, There Ain't Gonna Be No Future.

Make Reliability a Reality, or It's Time to Act Like a Real Airline.

Working Together, or Which Part of This Watch Don't You Think We Need?

Success Has No Autopilot.

A FLIGHT PLAN FOR SUCCESS.

How the Sickest Patients Need the Best Doctors, and Concerning Tapeworms.

Nobody Loses When the Whole Team Wins.

Keeping the Lines of Communication Open.

Predictability, or the Value of a Zippo.

What Gets Measured Gets Managed.

Crop Duster's Son.

Why You Just Read This Book.

Acknowledgments.

Index.

作者簡介

戈登·白求恩（Gordon Bethune）是大陸航空公司的董事長兼首席執行官。在加入大陸航空之前，他是波音公司的副總裁兼客户服務總經理。白求恩還曾在布拉尼夫航空公司、西部航空公司和皮埃蒙特航空公司擔任高級運營主管。

Gordon Bethune is Chairman and CEO of Continental Airlines. Prior to joining Continental, he was vice president and general manager of customer service at Boeing. Bethune was also a senior operations executive at Braniff Airways, Western, and Piedmont Airlines.