Work for Money, Design for Love: Answers to the Most Frequently Asked Questions About Starting and Running a Successful Design Business (英語) 平裝

基本信息

作者：David Airey

出版社: New Riders; 1 (2012年11月22日)

叢書名: Voices That Matter

平裝: 288頁

語種：英語

ISBN: 0321844270

條形碼: 9780321844279

商品尺寸: 13.7 x 1.8 x 21.3 cm

商品重量: 549 g

品牌: New Riders

ASIN: 0321844270

內容簡介

Unlike other dry business books, this refreshing, straightforward guide from Logo Design Love author and international designer David Airey answers the questions all designers have when first starting out on their own. In fact, the book was inspired by the many questions David receives every day from the more than 600,000 designers who visit his three blogs (Logo Design Love, Identity Designed, and DavidAirey.com) each month.

How do I find new clients? How much should I charge for my design work? When should I say no to a client? How do I handle difficult clients? What should I be sure to include in my contracts?

David’s readers–a passionate and vocal group–regularly ask him these questions and many more on how to launch and run their own design careers. With this book, David finally answers their pressing questions with anecdotes, case studies, and sound advice garnered from his own experience as well as those of such well-known designers as Ivan Chermayeff, Jerry Kuyper, Maggie Macnab, Eric Karjaluoto, and Von Glitschka. Designers just starting out on their own will find this book invaluable in succeeding in today’s hyper-networked, global economy.

作者簡介

A self-employed graphic designer from Northern Ireland, hundreds of thousands of loyal fans who read and are inspired by his writing every day. 

Airey is also the author of the popular book, Logo Design Love.

目錄

Chapter One: Design as a Career 

What makes a good designer?

On selling (the importance of sales)

Ongoing education

What design schools lack

Self-teaching (never-ending)

Finding your niche (we don't need another generalist)

Working as an independent designer

Sub-contractor

Freelancer

Working as an employee (team dynamics, limitations)

Working as an employer (less design, more managing)

Chapter Two: Starting-out 

Experience required (more helps, but its possible with little)

Planning (creating a modern business plan)

Home office vs rented workspace

Choosing your brand name

Designing your brand identity

Launching your online presence

Marketing tips and finding new clients

Ethics in design

Chapter Three: Pricing 

When to say no (be selective)

Talk about money early

The importance of clarifying expectations

Knowing what to charge

Handling payment

Avoiding project creep

How and when to raise your rates (and why it benefits your clients)

On discounting (not for new clients, but for old clients)

Alternatives

Pro bono

Collaboration and outsourcing

Chapter Four: Communicating with your Clients 

You're the designer (the client isn't)

Discover the problem (don't assume there is one)

Highlight the importance of strategy

Beware requests for spec

Avoid the big reveal by involving the client throughout

Design by committee is unavoidable

The importance of showing your design in context

Common presentation mistakes

Chapter Five: Legalities 

Terms and conditions

Why working without a contract costs thousands (Clemente case study)

What to include in your contract

Intellectual property

Chapter Six: Before I Go 

Be proud of your skills

Useful business tips

Useful books