Information Rules : A Strategic Guide to the Network Economy
基本信息
作者: Carl Shapiro,Hal R.Varian
Hardback: 368頁
出版社: Harvard Business Review Press (1998年11月19日)
語種: English
ISBN: 9780875848631
產品尺寸及重量: 246 x 166 x 31 (mm)| 728g
頁面參數僅供參考,具體以實物為準
書籍簡介
本書的目標是,運用網絡經濟中的經濟學知識,從經濟研究和作者自己的經驗中提取出適合信息相關產業的經理們的知識。本書描述的思想、概念、模型和思考方法會幫助讀者作出更好的決策。
In Information Rules, authors Shapiro and Varian reveal that many classic economic concepts can provide the insight and understanding necessary to succeed in the information age. They argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders navigate successfully through the tough decisions of the information economy.
作者簡介
卡爾·夏皮羅(Carl Shapiro),著名經濟學家,夏皮羅曾經是1995-1996年美國司法部首席反壟斷經濟學家。Shapiro教授生於1955年,1981年獲得MIT的經濟學博士學位。1980年代任教於普林斯頓大學,從1990年起一直任教於加州大學柏克利分校,是該校經濟學、商業戰略學教授。Shapiro教授公開發表的論文主要涉及產業組織、競爭政策、 創新經濟學及競爭戰略等。目前的研究興趣包括反壟斷經濟學、知識產權與*發放、產品標準與相容性、網絡經濟學與互連互通等。
哈爾·範裏安(Hal Ronald Varian),1947年3月18日出生於美國俄亥俄州伍斯特,是一位研究微觀經濟學和信息經濟學的著名學者。他目前正在從加州大學伯克利分校信息學院休假,且為谷歌首席經濟學家。他撰寫了兩部暢銷的教科書:《中級微觀經濟學》(Intermediate Microeconomics)和《微觀經濟分析》(Microeconomic Analysis)。
Carl Shapiro is the Transamerica Professor of Business Strategy, Haas School of Business and Department of Economics, UC Berkeley. From 1995 to 1996, he served as Deputy Assistant Attorney General of Economics, Antitrust Division, U.S. Department of Justice.
評論曬單