Creativity : The Catalyst for Creative Thinking (Flipboard Format)

Paperback: 60 pages

Publisher: BIS; Crds edition (9 Aug. 2018)

Language: English

ISBN-10: 9063694881

ISBN-13: 978-9063694883

Product Dimensions: 100 x 200 x 22.86mm | 300g

作品簡介

Creativity gives you the keys to unlock your curiosity, questioning skills and creative forces. It is more than a toolkit to help you achieve your aims. It is a philosophy for infusing creative thinking in all aspects of your life, supported by practical tools to bring your ideas to fruition. Divided into the four phases of innovation (Vision, Discovery, Ideation and Momentum), you are provided with the Mindset (attitudes), Skillset (knowledge), Toolset (techniques) and a supporting Case Study that gives a real-life example of these skills in action. Navigate easily through the colour-coded phases in this flip board design - because the creative process is iterative, sometimes you have to step back in order to leap forward.

Creativity is designed to be interactive and as creative as its premise. It is a book, toolkit and a philosophy that teaches you how to infuse creative thinking in all aspects of your life, supported by practical tools to bring your ideas to fruition. It is divided into the four phases of innovation: Vision, Discovery, Ideation and Momentum. In each phase, the reader is provided with the Mindset (attitudes), Skillset (knowledge), Toolset (techniques) and a supporting Case Study that gives a real-life example of these skills in action. The four phases are each colour-coded and distinct with a unique symbol, making the toolkit easy to navigate through. Each phase is supported by the relevant Mindset, Toolset, Skillset and illustrative Case Study, which all have their own symbol as well, so the reader always knows where they are and can quickly find the relevant information when using the flip-board format. At the end of each of the four phases, there are blank pages for note taking making this book a living tool.

作者簡介

Paulina Larocca is a leading creativity and innovation expert with over 15 years’ experience delivering innovation for multi-national corporations and a keynote speaker on innovation, creativity, creative leadership and creating a more innovative culture. She has an MSc in Creativity and Change Leadership from Buffalo State University and is a graduate of the THNK Creative Leadership School in Amsterdam, which focuses on the intersection between creativity, innovation and leadership, as applied to social change.