Global Strategy

Author: Vinod K. Jain

Paperback: 310 pages

Publisher: Routledge (26 July 2016)

Language: English

ISBN-10: 1138844241

ISBN-13: 978-1138844247

Product Dimensions:15 x 1.5 x 22.6 cm

內容簡介

Global Strategy: Competing in the Connected Economy details how firms enter, compete and grow in foreign markets. Jain moves away from the traditional focus on developed countries and their multinational enterprises, instead focusing on both developed and emerging economies, as well as their interaction in an increasingly connected world.

As the current global business environment is increasingly shaped―and connected―by faster technological developments, geopolitical forces, emerging economies, and new multinationals from those economies, this highly charged dynamic provides rich opportunity to revisit mainstream paradigms in globalization, innovation, and global strategy. The book rises to the challenge, exploring new competitive phenomena, new business models, and new strategies. Rich illustrations, real-world examples, and case data, provide students and executives with the insights necessary to connect, compete, and grow in a globalized business environment.

This bold book succinctly covers strategy models and implementation for a range of global players, providing students of strategy and international business with a rich understanding of the contemporary business environment.

媒體推薦

‘In this state-of-the-art book, Vinod Jain provides managers and business students with a road-map for navigating today’s hyper-connected, hyper-innovative, and hyper-competitive global economy. Drawing on the latest research, he presents practical frameworks managers can use to enter, compete, and grow in foreign markets as well as manage their global operations. Jain’s use of many fascinating examples from around the world makes his points come alive. I strongly recommend the book to executives looking to get them up to speed quickly on the essentials of global strategy in the contemporary world.’  ——Ravi Ramamurti,Northeastern University, USA

‘An excellent, comprehensive, and balanced combination of the theoretical and practical aspects of global strategy, which will appeal to both the academic savants and operational practitioners, clarifying abstruse issues for the former and practical guidelines for the latter.’ - Lemuel Lasher, Managing Director, Boehme Eckhart LLC, USA ‘Global Strategy does a masterful job of simplifying the complexity of today’s globalized environment. Jain captures the essence of the digital transformation lucidly. This will be a refresher to practitioners as well as students of global business. While learning from the rich facts Jain expertly weaves, readers are prompted to think as well.’  ——Janamitra Devan,Former Vice-President at the World Bank (WB) and International Financial Corporation (IFC) and former Global Director of Operations of McKinsey’s Strategy Practice, USA

作者介紹

Vinod K. Jain received his Ph.D. in Strategy and International Business from the University of Maryland, Smith School of Business in 1994, and taught there from 2005 to 2012.