The Lenovo Way: Managing a Diverse Global Company for Optimal Performance

作者：Gina Qiao, Yolanda Conyers

出版社: McGraw-Hill Education; 1 (2014年8月18日)

精裝: 272頁

語種： 英語

ISBN: 0071837248

條形碼: 9780071837248

商品尺寸: 2.5 x 16.5 x 24.1 cm

內容簡介

這是一本有分量的書，展現了一個新的全球化的科技公司逐漸演變的歷程，為企業人士有志於構建一個全球化的偉大公司提供了一條參照路徑，是企業主和管理人員在戰略制定、品牌創建，以及人力資源方面不可多得的讀本。 

本書講述了兩個來自不同文化背景的職業女性，在與聯想一塊成長的過程中，如何從普通的角色蜕變成優秀的領導者的精彩故事。《聯想之道》全景式地展現了聯想領導層在激烈的市場競爭中如何獲取市場份額，並構建出全新的商業模式的歷程。在中西企業的市場較量之中，成功策略驅動聯想成為全球PC行業的領 袖，並將這一地位延續至今。

BUILD YOUR COMPANY INTO A GLOBAL GIANT--THE LENOVO WAY

A powerful book that shows the step-by-step evolutionof a new kind of global technology powerhouse, TheLenovo Way is indispensable reading for leaders andmanagers who deal with strategy, innovation, branding, and HR at any kind of company. It also tells the remarkable story of how two women from very different backgrounds rose to become leaders in Lenovo's journey to the top.

The Lenovo Way shows business leaders how to gainmarket share and develop new business models. The strategies driving Lenovo’s ascent to the leading positionin the PC industry have been in motion for years, and this book shows how Lenovo, with roots in both East and West, did it. Based on unprecedented access to former and present CEOs and other top managers, The Lenovo Way tells the fascinating story of the rise of this remarkable global brand. It also provides invaluable business lessons for how to use Lenovo’s success strategies to advance your own company's success.

Building for a decade on its history-making acquisitionof IBM's PC business in 2005, today Lenovo is #1 inglobal PC sales, and it is rapidly gaining in sales of tablets and smartphones. Lenovo is challenging the world'sbiggest and most powerful brands through innovations and new acquisitions to become an even bigger force insmartphones, servers, and cloud computing, and its CEOhas been listed as one of the best in the world. Using thestory of Lenovo as a case study illustrating best globalpractices, The Lenovo Way explains how to:

Gain market share by protecting core strengths while seizing new opportunities

Create a diverse and effective culture that transcends all borders

Lead your company successfully through the chaos of change

Make innovation part of your organizational DNA

Providing key insights into the topics most critical toleaders of global businesses, the authors explore all the major turning points: from building an iconic brand tostreamlining supply chains, while making the transitionfrom a core business of PCs to a new business model.

In order to excel in today's marketplace, managers need to create a blueprint for a whole new level of globalization. You must position your company to continue doing what it does best, yet be poised not just to navigate but also to capitalize on change and take advantage of turmoil. Look to the company that has been able to turn a diverse workforce into a global business phenomenon. This is your time to learn how to do it The Lenovo Way.

PRAISE FOR THE LENOVO WAY:

"In this book, the authors pull back the covers and give incredible insights into this fascinating organization of the future, sharing a blueprint that others can adapt in order to be a truly global organization." -- DAVE ULRICH, Ross School of Business, University of Michigan; author of HR Transformation and The Why of Work

"If you want to grow your business and turn global opportunity into reality, read The Lenovo Way. From the new generation of female leadership, this book sharesimportant business lessons for a global world." -- CAROL EVANS, President, Working Mother Media

"Through groundbreaking and innovative leadership, Lenovo has proven that 'soft' values can lead to huge profits. The Lenovo Way shows how they did it--and how you can too." -- MARSHALL GOLDSMITH, author of the New York Times bestseller What Got You Here Won't Get You There

"In The Lenovo Way, authors Gina Qiao and Yolanda Conyers have mapped a course to success for future global leaders." -- DEBORAH GILLIS, President and CEO, Catalyst

"The Lenovo Way is a must read for leaders who are seeking to apply global leadership attributes in a dynamic global marketplace. Read it!" -- RONALD C. PARKER, President and CEO, the Executive LeadershipCouncil & Foundation; former SVP of HR and Chief Global Diversity Officer, PepsiCo

"Through vivid storytelling and filled with practical takeaways, The Lenovo Way shows, step by step, how this nimble company has become such a global player--and how their innovative team is on the cutting edge of best business practices." -- DAVE DUFFIELD, Co-founder and Chairman of the Board, Workday

"The Lenovo Way shows leaders and managers of any kind of business how prioritizing diversity truly leads to growth and success." -- JOHN HALEY, CEO, Towers Watson

About the Author

Gina Qiaois the Senior Vice President of Global HR at Lenovo, where she has been employed for more than 23 years. After working several years in Lenovo's U.S. offices, she is currently headquartered in Beijing.

Yolanda Conyersis the Vice President of Global HR Operations and Chief Diversity Officer at Lenovo. She has been with the company since 2007, previously working at Dell. Conyers is based in Austin, Texas.