商品詳情
- 商品名稱：創業：如何建立成功的創新生態系統 英文原版 The Corporate Startup The Corporate Startup:How Established Companies Can Develop Successful In
- 商品編號：OP038929
- 店鋪：中華商務圖書專營店
【書名】：創業：如何建立成功的創新生態系統 英文原版 The Corporate Startup The Corporate Startup:How Established Companies Can Develop Successful Innovation EcosystemsPaperback: 300 pagesPublisher: Management Impact; Reprint edition (March 1 2019)Language: EnglishISBN-10: 9462763070ISBN-13: 978-9462763074Product Dimensions: 23.6 x 2.5 x 18.8 cmShipping Weight: 712 g內容簡介A key reading for leaders that outlines how to effectively innovate for the future and boost growth, while running the core business. - Alex Osterwalder, Co-author of Business Model Generation.Winner of the 2018 CMI Management Book of the Year Award for Innovation and EntrepeneurshipThe Corporate Startup is a practical guide for established companies that aspire to develop and sustain their innovation capabilities. The world around us is changing rapidly. There is now more pressure on established companies to innovate. The challenge most companies face is how to develop new products for new markets, while managing their core business at the same time. The principles and practices outlined in this book provide companies with a blueprint of how to manage innovation while they execute on their core business. The Corporate Startup provides frameworks, visualizations, templates, tools and methods that can be easily applied to develop new products and business models.This book helps organisations of all sizes to manage innovation. This playbook uses illustrated step-by- step guides to lead the reader through the processes to create an ecosystem that nurtures innovation at every level in a business. - Jury CMI Management Book of the Year.Big companies need to innovate or die. The question is how. Companies need a playbook; a process by which they can start the process of transforming their organizations into innovation engines. The Corporate Startup is that playbook. It provides a proven methodology applying Lean Startup principles and more for building a culture of innovation. - Ben Yoskovitz, Co-Author of Lean Analytics and Founding Partner at Highline BETA.
【國際標準書號ISBN】：9789462763074
【作者】：Dr Tendayi Viki
【出版社】：Management Impact
商品詳情
The Corporate Startup:
How Established Companies Can Develop Successful Innovation Ecosystems
Paperback: 300 pages
Publisher: Management Impact; Reprint edition (March 1 2019)
Language: English
ISBN-10: 9462763070
ISBN-13: 978-9462763074
Product Dimensions: 23.6 x 2.5 x 18.8 cm
Shipping Weight: 712 g
內容簡介
A key reading for leaders that outlines how to effectively innovate for the future and boost growth, while running the core business. - Alex Osterwalder, Co-author of Business Model Generation.
Winner of the 2018 CMI Management Book of the Year Award for Innovation and Entrepeneurship
The Corporate Startup is a practical guide for established companies that aspire to develop and sustain their innovation capabilities. The world around us is changing rapidly. There is now more pressure on established companies to innovate. The challenge most companies face is how to develop new products for new markets, while managing their core business at the same time. The principles and practices outlined in this book provide companies with a blueprint of how to manage innovation while they execute on their core business. The Corporate Startup provides frameworks, visualizations, templates, tools and methods that can be easily applied to develop new products and business models.
This book helps organisations of all sizes to manage innovation. This playbook uses illustrated step-by- step guides to lead the reader through the processes to create an ecosystem that nurtures innovation at every level in a business. - Jury CMI Management Book of the Year.
Big companies need to innovate or die. The question is how. Companies need a playbook; a process by which they can start the process of transforming their organizations into innovation engines. The Corporate Startup is that playbook. It provides a proven methodology applying Lean Startup principles and more for building a culture of innovation. - Ben Yoskovitz, Co-Author of Lean Analytics and Founding Partner at Highline BETA.
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