Tourism : Principles, Practices, Philosophies

基本信息

Format:Hardback 512 pages

Publisher:John Wiley & Sons Inc

Imprint:John Wiley & Sons Inc

Edition:12th Edition

ISBN:9781118071779

Published: 13 Sep 2011

Classifications:Tourism industry

Readership:Professional & Vocational

Weight:1554g

Dimensions:286 x 225 x 32 (mm)

Pub. Country:United States

頁面參數僅供參考，具體以實物為準

書籍簡介

第12版《旅遊:原則、實踐、哲學》探討了旅遊的主要概念，是什麼使旅遊成為可能，以及旅遊如何成為一個國家財富的重要因素。在全球範圍內，本書概述了影響人類旅遊和旅遊業的文化、社會、經濟、心理和營銷方面的原則、做法和哲學。本版擴大的主題包括:家庭旅館、時間分享、會議和會議、可持續旅遊、氣候變化、社會媒體和移動營銷。

The 12th Edition of Tourism: Principles, Practices, Philosophies explores major concepts in tourism, what makes tourism possible, and how tourism can become an important factor in the wealth of any nation. Written in global terms, it provides an overview of the principles, practices, and philosophies that affect the cultural, social, economic, psychological, and marketing aspects of human travel and the tourism industry. Among the topics given expanded coverage in this edition are: B&Bs, time shares, meetings and conventions, sustainable tourism, climate change, social media, and mobile marketing.

作者簡介

CHARLES R. GOELDNER博士是科羅拉多大學博爾德分校利茲商學院市場營銷和旅遊專業的名譽教授。他也是《旅遊研究雜誌》的創始編輯。

J. R. BRENT RITCHIE博士是聯合國世界旅遊組織(UNWTO)旅遊教育理事會創始主席，旅遊管理教授，加拿大阿爾伯塔省卡爾加里大學世界旅遊教育和研究中心主席。

CHARLES R. GOELDNER, PH.D., is Professor Emeritus of Marketing and Tourism at the Leeds School of Business, University of Colorado at Boulder. He is also the founding editor of the Journal of Travel Research.

J. R. BRENT RITCHIE, PH.D., the founding Chair of the United Nations World Tourism Organization (UNWTO) Tourism Education Council, holds the Professorship in Tourism Management, and is Chair of the World Tourism Education and Research Centre at the University of Calgary, Alberta, Canada.