HBR's 10Must Reads on Strategic Marketing (with featured article “MarketingMyopia,” by Theodore Levitt) 

基本信息

出版社: Harvard Business ReviewPress (2013年4月2日)

叢書名: HBR's 10 MustReads

平裝: 224頁

語種： 英語

ISBN: 1422189880

條形碼: 9781422189887

商品尺寸: 1.9 x 14 x 21 cm

商品重量: 249 g

ASIN: 1422189880

內容簡介

NEW from the bestselling HBR’s 10Must Reads series.

Stop pushing products—and startcultivating relationships with the right customers.

If you read nothing else onmarketing that delivers competitive advantage, read these 10articles. We’ve combed through hundreds of articles in the HarvardBusiness Review archive and selected the most important ones tohelp you reinvent your marketing by putting it—and yourcustomers—at the center of your business.

Leading experts such as TedLevitt and Clayton Christensen provide the insights and advice youneed to:

? Figure out what business you’rereally in

? Create products that performthe jobs people need to get done

? Get a bird’s-eye view of yourbrand’s strengths and weaknesses

? Tap a market that’s larger thanChina and India combined

? Deliver superior value to yourB2B customers

? End the war between sales andmarketing

Looking for more Must Readarticles from Harvard Business Review? Check out these titles inthe popular series:

HBR’s 10 Must Reads: TheEssentials

HBR’s 10 Must Reads onCommunication

HBR’s 10 Must Reads onCollaboration

HBR’s 10 Must Reads onInnovation

HBR’s 10 Must Reads onLeadership

HBR’s 10 Must Reads on MakingSmart Decisions

HBR’s 10 Must Reads on ManagingYourself

HBR’s 10 Must Reads onTeams