Misbehaving: The Making of Behavioral Economics

作者: Richard H. Thaler

出版社: W. W. Norton & Company (2015年5月11日)

精裝: 432頁

語種： 英語

ISBN: 0393080943

條形碼: 9780393080940

商品尺寸: 16.5 x 3.6 x 24.4 cm

入圍《經濟學人》2015年年度好書

為什麼人們的行為與經濟模型預測的不同？經濟心理學的創始人告訴你其中的奧祕。

作品介紹

Shortlisted for the Financial Times & McKinsey Business Book of the Year Award.

Get ready to change the way you think about economics.

Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans―predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth―and change the way we think about economics, ourselves, and our world.

Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.

Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber.

Laced with antic stories of Thaler’s spirited battles with the bastions of traditional economic thinking,Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining.

作者簡介

理查德·泰勒:行為經濟學奠基人、學界公認的諾貝爾經濟學獎大熱。

用Google 學術對行為經濟學領域的論文進行檢索，泰勒的引用率常年排前三。

泰勒1995年起任芝加哥大學商業研究生院行為科學與經濟學教授、決策研究中心主任至今。研究主要集中於心理學、經濟學等交叉學科，屬於“經濟學帝國主義”的開疆拓荒者，被認為是現代行為經濟學和行為金融學領域的先鋒經濟學家。

《Misbehaving: The Making of Behavioral Economics》 ，主要講述作者治學經歷、對行為經濟學的思考、相關知識介紹及案例分析等。該書以作者的治學經歷為主線，娓娓道來，不難讀，對行為經濟學有一定興趣、想要了解學科歷史的人必看。

Richard H. Thaleris the coauthor of the best-selling book Nudge with Cass R. Sunstein, and the author of Quasi Rational Economics and The Winner’s Curse. He is a professor of behavioral science and economics at the University of Chicago Booth School of Business and, in 2015, the president of the American Economic Association.