No Rules Rules : Netflix and the Culture of Reinvention

基本信息

Format:Paperback | 320 pages

ISBN:9781984881885

Classifications:Management: leadership & motivation

Publication date 08 Sep 2020

Publisher Penguin Publishing Group

Imprint Penguin Press

Weight:364g

Dimensions:157 x 234 x 25 (mm)

頁面參數僅供參考，具體以實物為準

書籍簡介

以前從來沒有像Netflix這樣的公司。它引領了娛樂業的一場革命，每年創造了數十億美元的收入，同時吸引了190多個國家數億人的想象力。但為了達到這個高度，1998年以在線DVD租賃服務起家的Netflix不得不一次又一次地重塑自己。如果沒有聯合創始人裏德?黑斯廷斯(Reed Hastings)從一開始就確立的違反直覺、激進的管理原則，這種前所未有的靈活性是不可能實現的。黑斯廷斯摒棄了其他公司運營的傳統智慧，並蔑視傳統，取而代之的是建立一種專注於自由和責任的文化，這種文化使Netflix能夠適應和創新，因為它的成員和世界的需求同時發生了變化。

黑斯廷斯制定了新的標準，重視人而不是過程，強調創新而不是效率，給員工環境而不是控制。Netflix沒有休假或報銷政策。在Netflix，出色的表現會得到一筆豐厚的遣散費，而努力工作則是毫不相干的。在Netflix，你不會試圖取悦你的老闆，而是給出坦誠的反饋。在Netflix，員工不需要批准，公司支付市場最高價格。黑斯廷斯和他的團隊最初設計這些非正統原則時，其含義還不為人所知，也未經檢驗。但在很短的時間內，他們的方法帶來了無與倫比的速度和大膽，Netflix迅速成為世界上最受歡迎的品牌之一。

在這部影片中，黑斯廷斯和艾琳·邁耶(Erin Meyer)首次深入Netflix心靈深處有爭議的意識形態，這些意識形態產生的結果令商界豔羨。埃琳·邁耶是《文化地圖》(Culture Map)一書的暢銷作者，也是全球*影響力的商業思想家之一。除了對來自全球各地的Netflix現任和前任員工進行的數百次採訪，以及黑斯廷斯職業生涯中從未有過的嘗試和失誤，《無規則的規則》一書講述了世界上*創新性、最富想象力和最成功的公司之一背後的哲學。

There has never before been a company like Netflix. It has led nothing short of a revolution in the entertainment industries, generating billions of dollars in annual revenue while capturing the imaginations of hundreds of millions of people in over 190 countries. But to reach these great heights, Netflix, which launched in 1998 as an online DVD rental service, has had to reinvent itself over and over again. This type of unprecedented flexibility would have been impossible without the counterintuitive and radical management principles that cofounder Reed Hastings established from the very beginning. Hastings rejected the conventional wisdom under which other companies operate and defied tradition to instead build a culture focused on freedom and responsibility, one that has allowed Netflix to adapt and innovate as the needs of its members and the world have simultaneously transformed.

Hastings set new standards, valuing people over process, emphasizing innovation over efficiency, and giving employees context, not controls. At Netflix, there are no vacation or expense policies. At Netflix, adequate performance gets a generous severance, and hard work is irrel?evant. At Netflix, you don’t try to please your boss, you give candid feedback instead. At Netflix, employees don’t need approval, and the company pays top of market. When Hastings and his team first devised these unorthodox principles, the implications were unknown and untested. But in just a short period, their methods led to unparalleled speed and boldness, as Netflix quickly became one of the most loved brands in the world.

Here for the first time, Hastings and Erin Meyer, bestselling author of The Culture Map and one of the world’s most influential business thinkers, dive deep into the controversial ideologies at the heart of the Netflix psyche, which have generated results that are the envy of the business world. Drawing on hundreds of interviews with current and past Netflix employees from around the globe and never-before-told stories of trial and error from Hastings’s own career, No Rules Rules is the fascinating and untold account of the philosophy behind one of the world’s most innovative, imaginative, and successful companies.

作者簡介

裏德·哈斯廷斯(Reed Hastings)是一位企業家，自1997年共同創立Netflix以來，他改變了娛樂業，自1999年以來擔任其董事長兼首席執行官。他的第一家公司Pure Software成立於1991年，並在Netflix成立之前被收購。從2000年到2004年，黑斯廷斯任職於加利福尼亞州教育委員會，是一位積極的教育慈善家。他是幾個教育組織的董事會成員，包括Dreambox Learning、KIPP基金會和Pahara Institute。他於1983年獲得鮑登學院學士學位，並於1988年獲得斯坦福大學人工智能碩士學位。在鮑登大學和斯坦福大學之間，裏德作為志願者教師在南部非洲的和平隊服務。

埃琳·邁耶(Erin Meyer)是《文化地圖:突破全球商業的無形邊界》(Culture Map: Breaking Through the Invisible Boundaries of Global Business)一書的作者，也是歐洲工商管理學院(INSEAD)的教授，該學院是*的國際商學院之一。她的研究發表在《哈佛商業評論》、《紐約時報》和《福布斯》網站上。2019年，梅耶被the Thinkers50評選為全球50位*影響力的商業思想家之一。她於2004年獲得歐洲工商管理學院工商管理碩士學位，目前居住在法國巴黎。1994年和1995年，邁耶還作為志願教師在南部非洲的和平隊服務。

Reed Hastings is an entrepreneur who has revolutionized entertainment since cofounding Netflix in 1997, serving as its chairman and CEO since 1999. His first company, Pure Software, was launched in 1991 and was acquired just before Netflix launched. Hastings served on the California State Board of Education from 2000 to 2004 and is an active educational philanthropist. He has sat on the board of several educational organizations including Dreambox Learning, the KIPP Foundation, and the Pahara Institute. He received a BA from Bowdoin College in 1983 and an MSCS in artificial intelligence from Stanford University in 1988. Between Bowdoin and Stanford, Reed served in the Peace Corps as a volunteer teacher in southern Africa.

Erin Meyer is the author of The Culture Map: Breaking Through the Invisible Boundaries of Global Business and a professor at INSEAD, one of the world’s leading international business schools. Her work has appeared in Harvard Business Review, The New York Times, and Forbes.com. In 2019, Meyer was selected by the Thinkers50 as one of the fifty most influential business thinkers in the world. She received an MBA from INSEAD in 2004, and she currently lives in Paris, France. In 1994 and 1995 Meyer also served in the Peace Corps as a volunteer teacher in southern Africa.